Just for grins Google "female real estate developer". The results aren't terribly impressive.
We started pondering this question after a recent Smart City Radio show profiled two women developers: one from Pittsburgh and the other from Boston. Real estate in Spokane is hardly exclusively the domain of men in our area. Look at any classifieds on any Sunday morning and you'll see any number of women representing fine properties and homes throughout our area.
But what is it? Are we missing someone? Something? Is there any female developer out there doing interesting and innovative developments that we're overlooking? Now don't think we're knocking the advances and projects the guys have brought to town...they're all doing some great things, and pulling Spokane - sometimes reluctantly - along with them.
We tend to think though that a female developer here in Spokane might take a new, different, and refreshing approach. Perhaps doing something not previously seen here. Retailers have long known that marketing to women is different than marketing to men. But doesn't this hold true for developments? In Great Britain, there exists WDS or Womens Design Services, and the company's vision statement says it all:
Women’s Design Service looks forward to a future where all our buildings, transport systems, streets, parks and open spaces are designed to incorporate the needs of women
Maybe she's out there in Spokane, quietly going about her business, getting things designed and built with women in mind. Until they're a household name around here we have to wonder what would a city or subdivision that developed with women in mind look like? Share your thoughts in the comments section below.